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What is Similarweb?
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
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Popular Features
- Competitive analysis (10)8.181%
- Competitor Research (12)7.676%
- Keyword analysis (11)7.171%
- SERP ranking tracking (8)6.767%
Reviewer Pros & Cons
- Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providi...
- Similarweb can be expensive for smaller businesses or startups. Introducing more budget-friendly pricing tiers or scaled-down versions of the tool cou...
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- Premium Consulting/Integration Services
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What is Similarweb?
The Similarweb platform helps business leaders, analysts, and marketers discover the best opportunities, identify potential threats, and make business-critical decisions to grow website traffic and revenue.
The Digital Marketing and Research Intelligence products help users to define strategy and win more market share.
To help users outpace their competition and industry, SImilarweb supports benchmarking an organization's digital performance against competitors and market leaders, analyzing trends and consumer behavior, and gaining visibility into its competitors’ online marketing strategy. It also helps users to spot which keywords, partners, affiliates, creatives, ad networks, and content are performing best.
Similarweb Competitors
Similarweb Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
Reviewers rate Competitive analysis highest, with a score of 8.1.
The most common users of Similarweb are from Mid-sized Companies (51-1,000 employees).
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- Business Problems Solved
- Pros
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SimilarWeb Pro has become an essential tool for businesses and professionals across various industries, offering a wide range of use cases that have been praised by users. Businesses rely on SimilarWeb Pro for competitor analysis, helping them gain a competitive edge by understanding the performance and strategies of their rivals. Users have found great value in exploring new business opportunities in unfamiliar markets through the ranking tools, trend visualization, and audience analysis offered by SimilarWeb Pro. Digital marketing teams have been able to quickly identify market trends and access valuable traffic analytics for targeted companies, enabling them to optimize their campaigns and improve their strategies.
SimilarWeb Pro has also proven to be an invaluable resource for SEO specialists, providing them with in-depth insights through the site audit tool. It allows them to analyze website performance and audience behavior, optimizing search engine rankings and identifying potential customers and partners. Corporate development teams have found SimilarWeb Pro to be a powerful benchmarking tool, comparing the core metrics of internet companies and gaining valuable market insights. By using SimilarWeb Pro, businesses can benchmark their own website KPIs against industry standards, research key sources of traffic, understand usage patterns, and make data-driven decisions to drive growth.
Not only does SimilarWeb Pro assist in understanding consumer demand and interest for certain products, but it also provides crucial data that is not available elsewhere. Users utilize the platform to gain insights into competitors' website traffic and understand their target audience's behavior, allowing them to identify key trends and opportunities to improve their own digital marketing strategies. Additionally, SimilarWeb Pro fills gaps in gaining actionable insights into website performance and audience behavior, optimizing SEO efforts, identifying potential customers and partners, and making informed decisions about digital marketing campaigns.
Moreover, SimilarWeb Pro is valued by investment professionals who use it for conducting due diligence on companies and industries as well as assessing industry trends and competitive differentiation. The platform's comprehensive digital marketing insights are highly regarded by businesses seeking reliable data for competitive research, market analysis, and decision-making. Users appreciate that SimilarWeb Pro provides a user-friendly interface and various research tools for competitor analysis, allowing them to access key competitor information in one place.
Overall, SimilarWeb Pro has proven to be a versatile tool with widespread use cases. From competitor analysis and market research to SEO optimization and investment assessments, businesses and professionals across industries rely on SimilarWeb Pro to gain valuable insights and make informed decisions.
Helpful Website Analysis: Many users have found SimilarWeb PRO to be an extremely helpful tool for website analysis. They appreciate the ability to compare their website with up to 5 competitors on a single screen, making it easy to understand the competitive landscape.
Valuable Competitor Insights: Users highly value SimilarWeb PRO's competitor analysis features. They find it valuable to see the top trending organic pages of their competitors, as it helps them develop their own content marketing strategy. The organic competitors feature also allows users to analyze and understand why some competitors are performing well in organic search, providing valuable insights for their own keyword ranking strategy.
Comprehensive Audience Analysis: Users appreciate that SimilarWeb PRO provides detailed insights into website traffic and demographics. This helps them understand their target audience and tailor their content and marketing efforts accordingly. Additionally, the audience insights provided by SimilarWeb PRO are seen as comprehensive, helping users understand their target audience's online behavior and reach them effectively.
Confusing User Interface: Many users have found the user interface of SimilarWeb to be confusing, which has made it difficult for them to navigate and perform tasks efficiently.
Lack of Mobile App Analysis: The mobile app analysis feature of SimilarWeb has been mentioned as lacking and in need of improvement, especially for the Apple app store. Users have expressed their desire for more detailed insights and data on mobile apps.
Data Accuracy Concerns: Some users have raised concerns about the accuracy of the data provided by SimilarWeb, particularly in areas such as ad creative research and referral traffic segmentation. They have experienced difficulties with data reliability and finding discrepancies between SimilarWeb's data and other analytics tools like Google Analytics.
Attribute Ratings
Reviews
(1-25 of 44)Companies can't remove reviews or game the system. Here's why
January 10, 2024
My experience with Similarweb
Similarweb has proven to be an invaluable asset for our organization, particularly in the realm of sports analytics and market research. The scope of our use case encompasses a wide range of functionalities within the platform, all of which have been instrumental in addressing critical business problems. It's a powerful asset that empowers us to navigate the complex landscape of sports analytics and market research. By using Similarweb, we can benchmark teams and players, fine-tune our digital strategies, and make data-driven decisions that positively impact our organization's success. The platform's wide array of features, from web traffic analytics to audience demographics, ensures that we stay ahead of the curve in a dynamic and competitive industry.
- Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
- Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
- Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
- Similarweb can be expensive for smaller businesses or startups. Introducing more budget-friendly pricing tiers or scaled-down versions of the tool could help make it accessible to a broader range of users.
SimilarWeb is broadly applied across functions and use cases - from strategy development and M&A at corporate HQ to business intelligence, market/competitive analysis, and marketing strategy/channel management at country-level functional departments - marketing/digital growth, product development and market research.
- Monitor the market and discover emerging trends and opportunities e.g. consumer adoption of digital banks and BNPL in Southeast Asia
- Provide market intelligence to drive corporate, marketing and product strategy as well as address investment/M&A opportunities
- Identify and track competitors' marketing channels and strategies
- Getting a little too expensive while feature options/inclusions could be clearer
- Mobile experience on phones is unacceptable and needs immediate remediation
October 13, 2023
Similarweb is like having a crystal ball for the digital world
I've been a digital media professional for over a decade, and Similarweb has been an absolute game-changer for me and my team. It's not just a tool; it's our secret weapon for staying ahead in the online media industry.
- Competitor analysis. We can easily spy on our rivals and understand where their traffic is coming from, which keywords are driving their organic search traffic, and even get a glimpse of their advertising strategies. This information is pure gold, allowing us to fine-tune our own strategies and steal some of their thunder.
- Audience analysis. We need to know who our target audience is, where they hang out online, and what content they engage with the most. Similarweb's audience insights give us a comprehensive view of our audience's online behavior, helping us tailor our content and marketing efforts to reach them more effectively.
- Accuracy of Data: Similarweb's data is quite reliable, but it's not always 100% accurate. There can be discrepancies in traffic estimations and keyword rankings. Improving the accuracy of these metrics would be beneficial, especially for businesses that heavily rely on precise data for decision-making.
- Mobile App Data: Mobile apps play a significant role in online media, and having more comprehensive data on app traffic and usage would be a valuable addition. Currently, Similarweb focuses primarily on websites, and expanding its capabilities in the mobile app space would make it even more relevant.
- Enhanced Demographic Data: While Similarweb offers audience insights, more granular demographic data would be helpful. Understanding the age, gender, and interests of website visitors with greater accuracy would assist marketers in crafting more targeted campaigns.
- Real-Time Data: Similarweb provides historical data and trends, but real-time data is limited. In today's fast-paced digital landscape, having access to up-to-the-minute information is critical for making quick decisions and responding to changes in the market. Adding real-time data would be a major improvement.
- Integration with Other Tools: Many digital media professionals use a variety of tools for analytics, marketing, and advertising. Enhancing Similarweb's integration capabilities with other popular tools and platforms would streamline workflows and make it easier to incorporate Similarweb data into existing processes.
We wanted to understand our audience better- like the websites they visit, affinity they have so that we can use this in paid marketing campaigns- Similarweb pro helped lot in this regard
We also wanted to check on the technology specific websites are using- simialrweb team took this as custom request and was able to give use this data at scale- which helped to devise strategies and communication to the merchants as per the pain points associated with the competitors brand- mostly in account based marketing
We also wanted to check on the technology specific websites are using- simialrweb team took this as custom request and was able to give use this data at scale- which helped to devise strategies and communication to the merchants as per the pain points associated with the competitors brand- mostly in account based marketing
- User Behavior Understanding
- Technologies websites uses
- Split the traffic of websites into paid, non paid and segments within that
- Mobile specific data
- Similarweb could integrate with ad platforms and help with how data can be used in targeting
- Integration with Google sheets- to automate api much effectively
We use Similareweb Pro for keyword research, market research, competitor insights and for media planning and buying.<br>Similarweb helps address the problem of market research in unknown markets and is indispensable for competitor insights.
- Competitor insights
- Keyword research
- market research
- Option between simplified dashboard views and complex ones
- monthly newsletters
- training courses
July 24, 2023
A Game-Changer for Lead Generation
Similarweb PRO has transformed our lead generation efforts by providing unparalleled data analytics and competitor insights. Its intuitive interface allowed us to uncover new business opportunities globally. By analyzing competitor traffic sources we optimized hunting efforts and achieved higher conversion rates. Identifying key influencers and popular websites facilitated valuable partnerships and collaborations. Overall, Similarweb PRO has become an indispensable asset, empowering us to make informed decisions, expand our international presence, and secure sustainable growth in a fiercely competitive market.
- Intuitive user interface
- Export functions
- Use of (custom) dashboards
- Not a big fan of the payment model where you pay per country
- Would love to see more frequent updates in traffic data...weekly io monthly
- There is definitely room for more AI to improve/customize the user experience
June 30, 2023
Similarweb Pro
Similarweb PRO helps us to understand competitive benchmarking across any website in the world as well as understanding the marketing mix of which channel drives the best acquisition strategy in order to be more cost effective. Similarweb helps us with market and competitor analysis (understanding the landscape), SEO and acquisition (understanding how our competitors are acquiring users and optimising our strategy), and audience analysis (understanding our target audience). By addressing these business problems, SimilarWeb empowers businesses to make informed decisions, optimize their digital strategies, and stay competitive in the ever-evolving online landscape.
- Competitive benchmarking
- Acquisition breakdown
- Marketing Mix
- App Analytics
- Keywords
- More granularity on app data
- Deeper conversion funnel analytics
- Understanding audience behaviour
- Acquisition optimisation through keyword and channel analysis
May 05, 2023
Similarweb PRO review
When my team is negotiating a media deal we must understand the partner's website behavior. <br>We use Similarweb to check traffic trends, volumes of websites, bounce rate, mobile desktop %, and geographic splits.
- Provides great data about websites
- Provides great competitor landscape
- Supports optimization of media deals
- Some times data is not 100% accurate
I've brought Similarweb into the last thre companies I've worked for. at Options Medical Weight Loss we're currently using Similarweb for competitive intelligence in order to grow our paid search campaigns and affiliate program.
- Keyword discovery for paid and organic search
- Referring sites to your competitors to see where they have affiliate deals
- Digital marketing spend estimates for competitors
- You get to see what creative your competitiors are using
- Mobile coverage could be better. It has improved but needs to continue.
- There are so many features, its easy to get lost in the tool.
- Clarity on the definitions on features -- maybe more tool tips with definitions.
April 28, 2023
Go deeper on analysis with Similarweb!
Score 9 out of 10
Vetted Review
Verified User
Similarweb is just a complete tool which can help from market analysis to competitor analysis and tracking. It's helping us to get sharp insights on our own and competitors data irrespective of channel. Be it Paid marketing, SEO, Social, Affiliates it has eagles eye on every part of business and marketing. Would highly recommend the tool.
- Market analysis
- competitor analysis
- paid and organic channel analysis
- keywords analysis
- Data between devices like desktop vs mobile
- competition analysis within marketplaces across brands
- Extensive details on social media analysis
SimilarPro is one of the most used tools across our team. We use it to estimate traffic to a client's site, keyword research, search volume for certain keywords, estimated competitive comparisons, directional data, and market trends. If a client's site has tanked in performance, SimilarWeb offers a range of features that allows us to dig in and understand what competitors may be doing to capitalize on the missed traffic, if branded search demand has declined, what estimated performance looks like over time, and which queries are driving performance to the client's site.
- Provides estimated search demand for keywords
- Gives estimated traffic over time for competitors across multiple channels
- Keyword research to uncover new topics
- Expensive
- Limited users per account
- Slight learning curve
Score 8 out of 10
Vetted Review
Verified User
Vetting potential partners (websites), lead hunting, data and analytics on current partners, comparing site performance and mild competitive analysis on our own competitors.
- Data Enrichment
- Lead Hunting
- Analytical data on websites.
- Pricing
- Flexibility
- More up-to-date data (goes back 60 days)
April 18, 2023
Daniel from Brazil's review
I use it to calculate "size of the prize" analysis for marketing activations, understand customer patterns, and overall market behavior.
Similar Web PRO has helped me optimize and sharpen my understanding of what is going on in the market, reviews, behaviors, trends, and anticipate and make smart business decisions. It has been a good tool for me and my team.
Similar Web PRO has helped me optimize and sharpen my understanding of what is going on in the market, reviews, behaviors, trends, and anticipate and make smart business decisions. It has been a good tool for me and my team.
- Market Analysis
- Shopper Understanding
- Comparison charts
- Up-to-speed response
- More markets
- Extended interface
As a digital marketing analyst, I use Similarweb Pro to gain insights into competitors' online strategies and identify growth opportunities. The platform addresses key business challenges, such as understanding industry trends, optimizing marketing efforts, and staying ahead of competition.Our primary use case involves analyzing competitors' website performance, focusing on traffic, demographics, and user engagement.We also leverage keyword analysis to optimize our SEO and PPC campaigns, targeting the most effective keywords while minimizing costs.
Furthermore, we utilize Similarweb Pro's audience insights to tailor our content and messaging, leading to higher engagement and conversion rates.
Recently, we've been using the Creative Display Ads Finder to gain insights into what our clients' competitors are advertising, so we can propose new lines of campaign messages that no one in the industry is using.
Furthermore, we utilize Similarweb Pro's audience insights to tailor our content and messaging, leading to higher engagement and conversion rates.
Recently, we've been using the Creative Display Ads Finder to gain insights into what our clients' competitors are advertising, so we can propose new lines of campaign messages that no one in the industry is using.
- Provides audience insights to helps us understand our target audience's demographics and interests
- Provides crucial insights into our competitors' digital strategies
- Allows us to gain insights into competitor's creatives and find trends or messaging gaps
- App analysis could be more robust
- Creatives search could incude social media content
- Social analytics based on content would be great to have
Within our organization SimilarWeb Pro is used mainly by the marketing department but also by the product department. The tool helps us identify which competitors' marketing efforts and website changes impact customer traffic and engagement. As a result, we can decide how to respond in terms of advertising, PR, CRM messaging and/or website changes to adapt to local market's preferences.
- Identify traffic on website's sub-sites.
- Slice and cluster user data by geography, key words, and sub-sites.
- Generate dashboards that are easy to use and provide a quick overview.
- Naturally, for smaller websites we have less confidence in user traffic numbers because they vary more month-over-month.
April 05, 2023
Best Marketing tool for Sales & Research!!!
I use SimilarWeb Pro daily for vetting all the inbound publisher signups into our network and building a prospects list for the sales team.
It's very user-friendly and provides all the necessary information to check for a particular website or mobile app. I like the My Lists option because I can bulk upload all the URLs and verify or vet them individually.
I also use Search, Adnetwork & referral sections to better understand the site's SEO and traffic.
It's very user-friendly and provides all the necessary information to check for a particular website or mobile app. I like the My Lists option because I can bulk upload all the URLs and verify or vet them individually.
I also use Search, Adnetwork & referral sections to better understand the site's SEO and traffic.
- Gives me good insight into website performance.
- Good insight into traffic sources, channels, and ad networks as well.
- Finding Competitors and similar sites to build a prospect list.
- Similarweb sidebar- The traffic % by channel is slightly different compared to the traffic by channel in website performance.
- Is it possible to have data for low-traffic sites as well?
- Is it possible to have the data of App installs by country
Score 9 out of 10
Vetted Review
Verified User
Similarweb is a game-changer for competition monitoring and Marketing acquisition optimization! Similarweb offer in-depth insights, making the site audit tool a must-have for any SEO specialist. The ability to quickly identify market trends is very helpful for a digital marketing team.
- competition analysys
- traffic trends moitoring
- keywords opportunities
- some figures are difficult to interpret (blackbox)
- some mobile analysis are missing
- country segmentation is an option
March 31, 2023
Comprehensive Intelligence & Goto Market Strategy Tool
SimilarWeb offers comprehensive and highly informative insights on digital marketing. The custom dash-boarding feature is user-friendly, making it easy to gather competitive intelligence. Each section of the platform has useful features from Competitive Research to Market Analysis, providing users with all of the information you need. SimilarWeb assists me in tracking and comparing my competitors' search and display activities. The Keywords tool is extremely useful for user acquisition on the search network, providing detailed information at the browser level. Our marketing performance and data extraction process has also significantly improved, with the help of SimilarWeb. Similarweb helps us solve questions around optimising our digital presence across SEO, digital advertising, website performance and overall marketing strategy, as we generate a lot of customer/consumer insight and competitor insight with the analytics we get from Similarweb, in real-time.
- Tracking and comparing my competitors' search and display campaigns
- Visits data provides valuable insights for determining the volume of media buying
- The media buying research offers a comprehensive list of suitable publishers and monitisation network details for ad campaigns
- The Keywords tool is extremely useful for user acquisition on the search network, providing detailed information at the browser level
- Enhancing visibility for SEO, PPC, and social media metrics
- Ability to analyse website traffic for all devices, in particular through their Website Segment Analysis feature
- I would love to see the total value of sales on a site and a breakdown of what was bought
- The accuracy of the data is sometimes limited, especially when the websites are new
March 29, 2023
Research better, sharper with SimilarWeb Pro
In our industry, first movers have the advantage. The tool allows me to study companies, research well based on their need and budget. It build confidence in us to drive meaningful conversations with the clients via our research and further create trusts as a strategist. <br>Further, based on the existing data, I'd also know the competitor's analysis. It hunts down the newer companies for us which makes our prospecting solid. Their customer support is always available on email and chat. I am thankful for their hard work and this remarkable value addition
- Research
- Competitor's list
- Budget Analysis
- Customer and Tech support
- Easy UI: Not a hard point but It get confusing at times
- Detailed data with respect to countries
- Data Inaccuracy
March 28, 2023
Use Similar Web to improve your online results!
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- website analysis
- KW analysis
- traffic analysis
- user interface
March 28, 2023
I tried SimilarWeb PRO and I cannot go back
SimilarWeb PRO upgraded me! Already during the first use, you can see the impact of data as SimilarWeb PRO uses multiple categories in one format to enrich your knowledge about the websites and its results. We have used initially a global coverage format and reduced it since to our core countries, which shows the flexibility of the solution. Furthermore, the key account manager helped me on a specific project with additional data not published (I wanted longer history than 12 months and I got 4 years).
- Key account management
- flexible data use
- constant addition of features
- adaptability
- countries not included in the initial package have a cost afterwards
- global sites are not grouped globally but have a local view only
March 24, 2023
A BDR, that is 95% happy with the product
I use SimilarWeb PRO to gauge a prospects web traffic and get a snapshot of their competition to better prepare for cold outreach. Without SimilarWeb PRO it would be difficult for us to come to prospects with accurate numbers to give them an idea of what working with OpenWeb could do for them. I also use it to get new lists of prospects to reach out to
- Gives me a clear break down of monthly site traffic
- Shows me where site users are located
- Breaks down the competitive landscape very clearly so I understand what angle to take when reaching out to a prospect
- When exporting lists give an option to add a column for more countries than just the top country
March 24, 2023
SimilarWeb PRO 3.22 Review
I use SimilarWeb PRO to generate new lists of target accounts that fit our ICP to reach out to. Generally will use the information to uncover details about prospects' tech stacks to make sure I am armed with information to reach out with purpose. Will also use the competitors function to find competitors of prospects to target.
- Finding similar companies in the current space
- Identifying tech stacks
- Highlighting distribution of site visitors
- More accurate identification of tech stacks
- Better filtering options with more detailed options
- Runtime can be difficult at times
March 24, 2023
Great Tool for great results
SimilarWeb PRO is a key platform for us to manage ecommerce B2B activities managing many different use cases. The main reason we adopted it in 2020 is to study the potential partners landscape and select the most profitable ones. But this has been only the initial use case, that we have developed more and more in the following 3 years. Today we use SimilarWeb PRO to study the ecommerce market not only looking at our current/potential partners, but also to analyze our competitors performances
- Traffic analysis
- Conversion analysis
- Engagement channels analysis
- Mobile app analysis also for Apple app store
- Industry more detailed
- Higher number of countries available
March 24, 2023
SimilarWeb PRO for Affiliate Marketing
We work in the affiliate marketing industries, with several of the big brands globally such as Nike. However, we are constantly looking for new advertising so we can run our programmatic campaigns. In this search, we use SimilarWeb PRO to segment the advertisers from big to small based on the amount of monthly visits each site has. Also, it is helpful to know from which country the users are arriving, as well as the source where they are coming.
- You can make graphs with the data
- Website keyword analysis
- Organic and paid competitors
- Add on speed on loading
- Showing data to all sites, including the small ones
- Doing graph with as many sites as you need